Hello, I'm Mitali Gupta.

I am a Product Innovator & Strategist with 10+ years of experience leading product design​,​ strategic brand growth​,​ and innovation across responsible fashion​,​ food services​,​ technology​,​ and finance. I founded Chalo​,​ a homegrown cowboy boot brand that transforms traditional cowboy boots to simple and modern designed boots. We work with a family owned tannery-factory that has specialized in cowboy craft for 25+ years and supports our small-batch collections. Prior to this​,​ I led process optimization and strategic branding efforts to redefine sustainable retail at Gorillas. At HelloFresh​,​ I managed the product development​,​ digital go-to-market strategy​,​ and launch of new modular food concepts​,​ engaging 3MM+ customers. I’ve also prototyped financial tools for underserved and emerging market businesses at Citibank’s Innovation Lab in Dublin & New York. I’ve facilitated the Impact Hub “Meet The Innovator Series” supporting entrepreneurs and change-makers on key social impact topics. Immersed in design-thinking and strategy​,​ I’m inspired to make innovation a force for positive change.